Live Contact
Creative Strategy / Brand Identity / Brand Collateral
Challenge
The previous LiveContact brand lacked the modernity, clarity, and emotional connection needed to stand out in today’s digital landscape. The old logo, featuring overlapping speech bubbles and a heavy italicized typeface, felt outdated and generic, failing to capture the innovative, human-centered nature of LiveContact’s voice, video, and screen recording tools. Additionally, the bulky typography and muted color palette made the brand appear less dynamic and struggled with scalability and readability across different platforms.
Result
The new brand introduces a clean, friendly, and instantly recognizable identity that reflects seamless communication and connection. A refined speech bubble icon with a subtle smile adds warmth, while modern, bold typography ensures clarity and professionalism. The vibrant blue-to-purple gradient reinforces trust and innovation, and the scalable design system allows for seamless application across web, mobile, and print. This rebrand enhances brand recognition and better aligns with LiveContact’s mission of empowering human connection through digital communication.
Old Logo
New Logo
Let’s Work Together.
With a highly collaborative approach and a passion for creating exceptional user experiences, I'm here to bring your vision to life.