About

With over 20 years of experience, I’m a design leader and brand strategist with deep expertise in UX/UI and complex digital platforms. I lead cross-functional teams, mentoring and collaborating with designers, content, engineering, and research to create human-centered online experiences that increase engagement, encourage adoption, and drive meaningful business outcomes.

Through Allbright Design, I’ve collaborated with companies including Cisco, Citrix, Bio-Rad, eHealth, and Healthline to develop clear, cohesive strategies and intuitive digital experiences. My work focuses on bringing clarity to complexity by aligning brand, design, content, and strategy around real user needs.

Across everything I do, my approach is grounded in empathy, storytelling, and systems thinking, with a strong emphasis on customer satisfaction, retention, and long-term value. I design experiences that feel purposeful, trustworthy, and genuinely useful to the people who rely on them.

In parallel, I explore the intersection of AI, emerging technology, and human experience through my tech art practice. I use AI and AR as creative and strategic tools for prototyping ideas, telling stories, and exploring new ways people connect with technology. This work informs how I think about systems, interaction, and the emotional side of digital experiences.
My tech art can be found at katherineallbright.com.

Expertise

    • Lead user research and persona development to guide design strategies.

    • Develop onboarding and adoption journeys to boost engagement.

    • Enhance discoverability with optimized UX flows.

    • Conduct usability testing and iterative feedback.

    • Create wireframes, prototypes, and journey maps.

    • Improve e-commerce flow for simpler purchasing.

    • Facilitate workshops and design sessions to align with users.

    • Design cohesive, engaging interfaces for SaaS products.

    • Apply information architecture for intuitive layouts.

    • Build UI libraries and style guides for consistency.

    • Align with cross-functional teams on visual design.

    • Enhance UI to highlight product benefits.

    • Create high-fidelity mockups for development.

    • Use responsive design for seamless cross-device experiences.

    • Create common components for a unified, user-friendly interface across products.

    • Design logos, color palettes, and visuals for brand cohesion.

    • Create brand style guides for visual consistency.

    • Translate brand values into visual identities.

    • Design videos, promo videos, promos, and ads.

    • Ensure brand alignment across all touchpoints.

    • Collaborate with teams to boost brand impact.

    • Support rebranding to align with brand goals.

    • AI-Driven Vision and Strategy: Conceive and direct interactive projects leveraging AI APIs for real-time sentiment analysis and personalization, shaping engaging user experiences.

    • Cross-Functional Team Leadership: Oversee and coordinate front-end and back-end engineering teams, ensuring seamless integration of AI capabilities with the creative vision.

    • Collaborative Development with AWS: Partner with an AWS-savvy development team to deploy AI-powered applications, managing technical and creative alignment to achieve a stable, scalable infrastructure.

    • Personalized User Experience Design: Lead the development of responsive, emotionally adaptive content using AI-driven categorization, tailoring interactive experiences based on user inputs.

    • Enhancing Engagement with Innovative Technology: Direct the implementation of QR code-based interactions and other engagement tools, enhancing user immersion and interactivity.

Let’s Work Together.

With a highly collaborative approach and a passion for creating exceptional user experiences, I'm here to bring your vision to life.